Beyond The Scale - Because She Matters with Aprill Edwards



Are you tired of the vicious cycle of dieting? Have you tried diet after diet, pills, products, potions and still can’t get it right? Do you keep losing and gaining the same 10 lbs.? Are you confused by all the information and cannot figure out what you should or shouldn’t eat, when you should eat it or how much? Do you struggle figuring out the right exercises? Do you lack the motivation to keep going? Are you flustered trying to fit it all in your schedule consistently each day?

Getting healthy and fit should be an exciting journey of discovery that leaves you anxiously anticipating the amazing possibilities for your future. Instead, too often I speak with women who are stressed, overwhelmed, frustrated, embarrassed and ready to give up and settle to live below their full potential. This is most definitely not how it should be.

Embarking on a journey to get healthy and fit is about discovering your best “you” so you can be healthy, confident and free to live your absolute best life. It’s about stepping out of the shadows of others and into the light to radiantly live life to the fullest. But, you cannot have that if you cannot figure it out.

And not figuring it out leaves you stuck…stuck in the cycle of dieting & fighting to overcome obesity and all the dangers you face through your unhealthy lifestyle.

Black Women Who Blog, Aprill Edwards

Let’s look at how this could cost you…

  • People with diabetes, on average, incur approximately $13,700 in medical expenses each year, of which about $7,900 is attributed to diabetes. People with diabetes, on average, have medical expenditures approximately 2.3 times higher than those without diabetes.


  • According to the American Academy of Sleep Apnea, the annual economic burden of undiagnosed sleep apnea among U.S. adults is approximately $149.6 billion. This includes almost $87 billion in lost productivity, $26 billion in car crashes, and $6.5 billion in workplace accidents.

  • When you gain weight, your heart is required to pump more blood than it did before. Instead of beating more often, the heart grows slightly larger so that it can move more blood with each beat. This increased blood low often leads to high blood pressure, which is a major contributor of heart disease. Even if your blood pressure doesn’t climb, your heart can still suffer from the extra workload. When the chambers of the heart grow larger, they slowly lose some of their squeezing power. Eventually, they may not be able to completely empty themselves with each beat. As blood starts pooling in your heart, you can develop congestive heart failure.


  • Quality of life is defined as the standard of life that a person experiences,. typically as it relates to health, comfort, and happiness. Having a great quality of life is priceless. The ability to live and move freely and enjoy the fullness of life is invaluable, and no price can be placed upon it. But, obesity negatively impacts your quality of life.



For many years I was in the same desperate situation where I was in the vicious cycle of dieting, struggling to get freedom from those very same issues. I was literally fighting for my life…my future…all the possibilities that I desperately did not want to miss out on. Because, as you know, being overweight is MORE than just about the physical weight you carry. It’s about the emotional and mental baggage and the setbacks we experience by being ashamed, embarrassed and unsettled with the person that we see in the mirror. We absolutely DO NOT live our best life because we can’t—we lack the comfort, confidence and capability of being our best person because we physically are not our best person. 

For years I tried…hard. Every product I could think of. Every pill someone suggested. I even shelled out big bucks to try hypnosis!!! And every time, before long, I would end up right back in the same place that I started. Fat and frustrated. 

But finally…I found my freedom. 

You see, I discovered that the problem is not just the nutrition. It’s not just the exercise. There are other key elements that I was missing that inhibited my ability to focus in, execute and sustain for the long-term. I was so busy chasing solutions that I couldn’t get beyond the scale to embrace the process to truly change my life. But, thank God I finally did. Today, at age 45, I am living my absolute best life!! And with the skilled expertise of a Certified Personal Trainer, Nutrition Specialist, Life Coach and Certified Overcomer, I help other women do the same.  

You see, sometimes you can be too close to the problem to see the solution. Sometimes you are in the smoke and you can’t see through the fog. And that’s where a great coach, like me, comes in.

 While you have been struggling to figure it out on your own, I’ve been helping women break through and crush the obstacles in their way to prioritize themselves, get the change they want, and make it long-term to impact the rest of their lives. I’ve had the pleasure of working with many, many, many women like “us” and helping them get beyond the scale to facilitate long-term sustainable change in their lives.

The reasons that I’m successful are because I recognize how broken the traditional process is. Most coaches and trainers spend 90% of their time focused on the outer person and process. They focus on the nutrition. The diet. The exercise. The techniques. Yet they only spend about 10% of their time focused on the inner person. The beliefs. The mindset. The habits.  

Here’s the problem with that…I believe that in all areas of life, success is really 80% inner and 20% outer. The percentages are completely flipped. Yet most coaches spend 80% of their time focused on the areas that will yield the least amount of long-term sustainable results.  

My approach is different. Instead of trying to transform you from the outside in, my first priority is to focus on you. Instead of coming in and bombarding you with practices and processes, I focus on isolating and figuring out your own unique way to get to the goals that you need. And my results speak for themselves.  

My client Andrea says, 

“I came across Aprill’s Facebook page a few months ago as I was searching for some female motivation to get fit. I had been going to a trainer for months and saw results, but the trainer didn’t educate me on healthy eating and wasn’t very patient in our workouts. I tried other Instagram and Facebook famous virtual trainers, but the focus was not on healthy eating and on exercises that seemed impossible. There was virtually no one on one contact as promised–so again, I walked away very discouraged.

 There was a huge difference with Aprill that I saw from the very beginning. She was immediately engaged in the process—educating me about eating clean, meal planning and workout planning. I had never been truly educated on the process of improvement. I was so impressed that her focus is not only helping her clients lose weight/fat, but also helping that person change the WHOLE THEM—from organizing your home, getting your kids in order, etc. No one has EVER had me look in the “mirror” at the WHOLE me. Aprill showed me that once you get all the ‘other stuff’ in order, then you can focus on your ‘fit-me’ goals.

 I know I haven’t been the most compliant client, and Aprill is not afraid to let me know that. She never talks down to me—I always walk away from our conversations uplifted, BUT she does not take excuses (and trust me, I had plenty of them). She helps me to see that I have the power within me to DO THIS. I have a lot of goals in my head, but Aprill has helped me see the potential within myself to make my goals reality.

 I am so glad that God has placed her in my life. Aprill is a TRUE motivation to any woman looking to improve the WHOLE HER. I just don’t know what I would do without her!”


Imagine this: 
  • Losing weight and feeling younger, sexier and more alive than you ever have. 
  • Waking up everyday and loving everything about your life—who you physically see in the mirror, your mental state, your confidence, your boldness, your willingness to live out loud.
  • Being active and fit—able to do things you haven’t been able to physically do in years—or maybe EVER!

  • Freedom from being powerless to food. No more emotional or binge eating.
  • Freedom from the vicious cycles of dieting…ending in failure and feelings of shame.
  • Freedom from feeling less-than, vulnerable, or inferior for not being able to find freedom in this area of your life.
  •  Freedom from spending hundreds or thousands of dollars on new products, pills, or supplements.
  •  Boldly and confidently walking into any room—no longer hiding in the shadows of others.
  • Finding the courage to pursue your dreams and live your absolute best life! 

I can help you experience that life…

I am offering you a complimentary discovery session with me to help you discover where you are now, where you desire to be in the next 90 days, and how I can potentially support you in reaching your goals. If you resonate with the struggles of the many women (myself included) that I shared, then this is potentially for you. If you are tired of doing the same things expecting different results, then this is potentially for you. If you are ready to take the shortest path (not easiest, but shortest) to reach your goals, then this is for you. You see, I have discovered that you cannot get what my coaching offers in any book, audio or DVD course. You can’t get it in a pill, potion or program. It’s like watching LeBron James on television, buying his training DVD and expecting to perform like him. You can watch it from beginning to end, practice daily, but you won’t acquire the skill level of LeBron…without LeBron. 

My client, Krystal, says it best:

“Before I met Aprill I tried all types of diets for example Atkins, cabbage soup, 3 day boot camp and I have had the gastric bypass. I’ve lost weight with them all and I’ve gained the weight back also. Going through this yo-yo dieting has taken an emotional toll on myself esteem. I was mentally and physically tired of dieting, it seemed like nothing was working, eating right working out getting help from a personal trainer, from family that are in the weight loss industry. I had started to lose all hope, because nothing was working for me. Then one day about 2 months ago I was on facebook and I saw Aprill. 

It wasn’t an advertisement. It was just her talking about herself. What she was talking about touched me. Aprill has a 12 week program that I wanted to sign up for. This program was different, it wasn’t just a sign up online program and she send out different information to help you. She actually called me on the phone and talked to me for an hour. Aprill took the time to actually get to know me–the real me. Aprill asked me one very simple question–Who am I? I started to tell her I’m a wife, a mother, a business owner etc. She said no, who are you? Not what are you, but who are you? That one question changed everything for me. 

In the beginning of my program Aprill didn’t ask me to eat this kind of food, drink this kind of drink. The program started off with me connecting with myself, getting to know myself, taking care of myself and loving myself. Doing this has made a huge difference in my lifestyle change–not weight loss but MY lifestyle change. I’m proud to say that food no longer controls me. I’m learning what my triggers are to wanting to eat. For example, when I’m exhausted I want to eat more to get that full and comfort feeling to go to sleep or wanting to eat more because of a stressful issue with my business. With Aprill’s help I’ve learned to go ahead and address each issues head on. Making these little changes in my life have lead me to taking better care of myself. With Aprill’s help I’m better today. I’m happier. I’m eating healthier. I’m exercising more. I’m losing weight, and I’m learning Who I Am. Thank you Aprill.”

Are you ready for your transformation?

If you are ready to work with a skilled, competent, committed professional to go beyond the scale and help you break the vicious cycle of dieting and get healthy and fit, while looking better, younger and more alive than you ever have, then schedule time for us to talk. 

This is for women who are ready to receive one-on-one coaching and support so they can stop trying to figure it out and finally realize their goals. They are ready to end the vicious cycle of dieting, submit to the process and facilitate true change in their lives. They commit to show up for themselves, do the work, and break through whatever barriers inhibit them from losing weight and getting healthy, happy, and whole. 

I only work with women who meet the following requirements: 

  • have a positive attitude and believe in the possibilities
  • are go-getters (a.k.a. goal-getters)
  • value investing in themselves
  • who don’t have to ask permission to take care of themselves
  • are coachable
  • who trust, respect, and value my expertise
  • who value themselves and know they deserve the best
  • are victors not victims
  • are committed to do what it takes to get the change they want 
  • their desire to change supersedes their desire to stay the same
  •  and are committed to making these years their best yet

I do NOT work with women who…

  • unwilling to make time to do the work
  • are very quick to make excuses
  • see themselves as victims
  • and want something for nothing

This is for women who are ready to receive one-on-one coaching and support so they can stop trying to figure it out and finally realize their goals. They are ready to end the vicious cycle of dieting, submit to the process and facilitate true change in their lives. They commit to show up for themselves, do the work, and break through whatever barriers inhibit them from losing weight and getting healthy, happy, and whole. You must be ready to invest the time, energy, finances and focus on YOU so that you can live the life of your dreams and achieve your weight-loss goals and BEYOND! If this sounds like a good fit for you, the next step is to complete an application and schedule time for us to speak within the next couple of days.

What you will receive in this complimentary session… 

In this private and confidential conversation, we will first uncover what is holding you back from getting healthy and fit and creating the life you want. Then we will get crystal clear on what your next best steps are. You can ask questions and get to know me better and it will allow me to see if you qualify for my program as a potential client.

*Discovery sessions are on a limited time basis and are reserved for women who are seriously considering working with me. To be fair, I will only be able to extend this complimentary session to women who, based on the application, are truly ready for change and willing to take action immediately. I am excited to hear from you and look forward to our opportunity to speak.*


Is this for you? Yes?

Well click below to schedule a 20 minute consultation with Aprill . Together we will confirm that this is the program for you. From there, we will be off and rolling!!! I’m super excited to speak with you!!!

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