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Black Women Who Blog

I’m aprill edwards

Behavioral Health Coach

“Helping Women Get Their Happy Back”

Ready for your transformation?

Ready to offer more support to the women in your organization?
“Female employees are burning out at a faster rate than their male counterparts. What is your company doing to support your female population?”

Investing in the women in your organization, particularly those on the front line who often get overlooked, is invaluable. Helping organizations understand the ROI on having mid and base level female employees who are confident, clear and able to contribute at their highest level is extremely important. Getting beyond just the typical ‘skills’ training and focusing on the issues and challenges that women face everyday (even outside of work) helps them become key contributors who have greater impact, add more value and become agents of positive change.

From trainings and workshops to customized programs, we provide memorable, impactful programs that shift behavior quickly and position for long-term sustainable change. Whether is employees, constituents or women who have been in adverse situations but are ready to make a comeback, we are here to help them do the work! Click HERE!

Ready for 1:1 Coaching with Aprill?

Did you know that over a lifetime, we spend nearly 90,000 hours working? Add on the countless hours we spend being wife, mom, friend, volunteer and more. Before we know it, life has passed by without us being able to fully achieve the dreams that once lived within us. Aren’t you determined to NOT let your legacy be defined by the hustle and bustle of life? Well, I’m here to tell you…it’s not too late! Click HERE to learn more.

Ready to learn more about our transformative workshops and trainings?

We developed The Purpose Academy to provide tools and training to help women and girls identify, develop and nurture the skills and gifts they possess to live with purpose and power .

The Purpose Academy utilizes tools and strategies related to self-discovery, self-esteem, self-help, self-empowerment, and self-love to shed the layers inhibiting women and girls from living their most powerful, most purposeful life.

We use a practice developed by Aprill Edwards coined IYP2 that allows women to step “Into Your Power – Into Your Purpose” by aligning 3 main elements that we apply based on structured programs that are customized to meet our clients where they are in their journey. We believe that individual success is highly predicated on how and what we think, how we feel, and what we do. Those are key elements we focus on in our coaching, workshops and programs. Click HERE!

Ready to learn about our health and wellness products?

Products created for busy moms and professional women to help them prioritize their health and wellness–helping them shed physical, mental and emotional weight. Click HERE!

Helping Women Get Their Happy Back

Because….You Matter

Because She Matters provides resources and tools to the busy supermoms and superwomen of the world to help them lose the physical, mental and emotion weight holding them back from living their best, most bold, most intentional life. For far too long, many of us women have operated under the superwoman syndrome— we take care of everyone and everything else first. We wear many different hats (roles)—we’re the mom, wife/girlfriend, employee, business owner, volunteer, the confidante…doing and giving. Before long, we look in the mirror and our cape is tattered and torn and we don’t look or feel much like superwoman.

Perhaps we are overweight, unhealthy, stressed out, depressed, carrying emotional baggage—just to name a few. And often, no one knows. We show up. We work. We serve. We execute. And we do it well. But, when it comes to keeping that same energy for ourselves, its lackluster. We can champion everything and everybody else. But, when it comes to taking the initiative to do some of those same things for ourselves we are…

🎯 Tired. 🎯 Frustrated.         

🎯 Suffering from mommy guilt

🎯 Stressed out  🎯 Overwhelmed

🎯…So many different things

And Why Are We This Way?

Society. Society created the Superwoman Syndrome.

The Superwoman Syndrome tricked us into believing that every day we should wake up, put on our capes, and go save the world. We should be super-wife, super-mom, super-friend, super-boss, and “super” in any of the other hats/roles that we took on.

And I (just like many others) did it. I got up every day and gave everyone the best that I had. I’d wake up, cook breakfast, deliver kids, excel at work, volunteer in my community, go to church, and be there for others. I received accolades and recognition for all of my “super” work. I wore my cape like a badge of honor. It was great…until it wasn’t great anymore.​

Black Women Who Blog, Aprill Edwards

I’m Aprill Edwards, Founder/CEO of Because She Matters. I am a survivor of the Superwoman Syndrome. You see, I was so busy giving, giving, giving to everyone else that I failed to prioritize and give to myself. And my failure to properly replenish me left me depleted. I felt low energy, run-down, overweight, and frustrated. At one point, I was even on medication for depression. I gave up on my hopes and dreams and settle for “good enough.” The image/person that I saw in the mirror didn’t look or feel much like Superwoman. I had been bamboozled.

Superwoman was not my friend.

Superwoman was setting me up to live life according to everyone else’s needs and not my own. Superwoman was setting me up to be fat, frustrated, depleted, and vulnerable to end up bitter and remorseful after realizing that I spent so many years taking care of everyone else that I neglected to truly take care of myself.

So, I said no more superwoman.

And everyone benefits. I have so much more to give because there is so much more of me to give. I’m not depleted. I’m not drained. I’m not tired. I’m not irritable. I’m not frustrated. I’m fulfilled. And now I can fulfill others.

And now, through Because She Matters, I have the privilege of helping other ambitious, goal-getting women and girls lose the physical, mental, and emotional weight so they can position for more purpose, power, and prosperity.

Along this journey, we create a climate of excitement, passion, vision, and focus–all key elements in attaining your goals. Many of our core programs utilize our IYP² Training Model: Into Your Power, Into Your Purpose. These fundamentals help women and girls recognize their power to achieve anything, while also discovering purpose in finding passion and excitement in life.​


“Some of my most vulnerable and real conversations have been with you. Never has anyone been able to help me the way you have over the years, including the therapist. All of the training and food education has been wonderful, but being able to process my anger, my guilt, and my pain is priceless. Understanding that I deserve love, that I am worthy, that I am a victor not a victim. I am not that scared little girl seeking her abusers approval any longer. I’ve accepted that I will never get the acknowledgment or apologize that I yearned for, yet I have finally forgiven. I’m now actually able to talk about my childhood, and I’ve even helped a few people by simply sharing some of my story. I’m off of my depression and anxiety medications, some days still require effort to not allow the dark to swallow me, but 95% of my days are no longer filled with anger and pain. I simply came to you for physical training but God had a whole different plan!! I’m beyond blessed to be able to call you a true friend, and words cannot express how thankful I am for you.”

— Alicia R.

Other Resources

Black Women Who Blog, Aprill Edwards

Waist Away in 30 Days

Four  Week training plan to help you get sexy and sculpted–one workout at a time!

Black Women Who Blog, Aprill Edwards

Fab, Fit and Free After 40 Blogs

Exploring things like faith, fitness, food, fashion and fun for women over 40 to keep us fresh, free, & full of life!

Black Women Who Blog, Aprill Edwards

Full Body Makeover

This is the Everything You Need source to help you master your health and wellness!

Are you ready?  It’s your time to shine. Let’s do it together!


“I highly recommend Aprill Edwards for her consulting and leadership services and skills. She is an advocate for women and a health and wellness expert. Aprill is passionate about what she does, extremely knowledgeable, and a valuable resource to anyone who works with her!”

– Casandra M.

Don’t Wait Any Longer. Let’s Get Started Today!