And Why Are We This Way?
Society. Society created the Superwoman Syndrome.
The Superwoman Syndrome tricked us into believing that every day we should wake up, put on our capes, and go save the world. We should be super-wife, super-mom, super-friend, super-boss, and “super” in any of the other hats/roles that we took on.
And I (just like many others) did it. I got up every day and gave everyone the best that I had. I’d wake up, cook breakfast, deliver kids, excel at work, volunteer in my community, go to church, and be there for others. I received accolades and recognition for all of my “super” work. I wore my cape like a badge of honor. It was great…until it wasn’t great anymore.
I’m Aprill Edwards, Founder/CEO of Because She Matters. I am a survivor of the Superwoman Syndrome. You see, I was so busy giving, giving, giving to everyone else that I failed to prioritize and give to myself. And my failure to properly replenish me left me depleted. I felt low energy, run-down, overweight, and frustrated. At one point, I was even on medication for depression. I gave up on my hopes and dreams and settle for “good enough.” The image/person that I saw in the mirror didn’t look or feel much like Superwoman. I had been bamboozled.
And everyone beneﬁts. I have so much more to give because there is so much more of me to give. I’m not depleted. I’m not drained. I’m not tired. I’m not irritable. I’m not frustrated. I’m fulﬁlled. And now I can fulﬁll others.
And now, through Because She Matters, I have the privilege of helping other ambitious, goal-getting women and girls lose the physical, mental, and emotional weight so they can position for more purpose, power, and prosperity.
Along this journey, we create a climate of excitement, passion, vision, and focus–all key elements in attaining your goals. Many of our core programs utilize our IYP² Training Model: Into Your Power, Into Your Purpose. These fundamentals help women and girls recognize their power to achieve anything, while also discovering purpose in finding passion and excitement in life.
“Some of my most vulnerable and real conversations have been with you. Never has anyone been able to help me the way you have over the years, including the therapist. All of the training and food education has been wonderful, but being able to process my anger, my guilt, and my pain is priceless. Understanding that I deserve love, that I am worthy, that I am a victor not a victim. I am not that scared little girl seeking her abusers approval any longer. I’ve accepted that I will never get the acknowledgment or apologize that I yearned for, yet I have finally forgiven. I’m now actually able to talk about my childhood, and I’ve even helped a few people by simply sharing some of my story. I’m off of my depression and anxiety medications, some days still require effort to not allow the dark to swallow me, but 95% of my days are no longer filled with anger and pain. I simply came to you for physical training but God had a whole different plan!! I’m beyond blessed to be able to call you a true friend, and words cannot express how thankful I am for you.”
— Alicia R.